---
title: "URLs in Google SERPs are being masked"
description: "Resolved · affects App · Aug 27, 2026"
base_url: "https://status.demandsphere.com"
canonical: "https://status.demandsphere.com/events/report/2770"
homepage_url: "https://www.demandsphere.com"
contact_url: "https://www.demandsphere.com/contact/"
---

# URLs in Google SERPs are being masked

[Status](/.md) › [Events](/events.md) › URLs in Google SERPs are being masked

Aug 27, 2026 · 9 days ago · affects: App · 6 hours

## Updates

### + Resolved — Aug 27, 7:23 AM

affects: App (operational)

We have deployed a countermeasure to these changes and are testing it in production. So far, we are seeing positive results and expect this to continue. There may be some slight delays and volatility for the next day or two. Please contact your account manager with any questions. 

### x Identified — Aug 27, 1:02 AM

affects: App (major outage)

Google has rolled out large-scale masking of URLs on the SERPs, including in AI surfaces, which will make it challenging to accurately generate ranking data. We are working through a number of countermeasures in order to restore full functionality, but please be aware that ranking / SERP data will experience volatility over the next few days. 

We will provide further updates as we have new developments.

---

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